Organic food marketing in Pakistan and it’s potential, Principles of Marketing, organic food in pakistan

Today’s life is very competitive, challenging and demanding. Consumers are very much concerned about their health and the food choice to stay healthy. A health concern has influenced the consumer attitude toward organic food.

When one talks about healthy eating, the first word that comes to mind is ‘organic’, a trend that is increasingly becoming popular among Pakistanis.

For Pakistanis, opting for organic food doesn’t mean that we are being fashionable or following Western fads; it mean that we’re going back to the basics. Organic food is not an alien concept for us. Our forefathers were all organic farmers and used natural fertilizers and natural methods of pest control.

In modern times, organic farming entails the use of organically approved pesticides and fertilizers to maintain soil productivity and control pests. Organic farmers employ methods like crop rotation, green manuring, and use compost that is made by the farmers themselves.

Organic products market

Organic products have premium market which make not available to the whole

population due to prices constraints. Some consumers are ready to pay more for food that has superior quality. Consumer demand for organic products is gradually increasing due to concern about the environments and health implications of industrial agriculture although there is no relation between consumer and producer but the poor financial performance of organic farming reflects the financial problems of small farmers in some cases due to lack of access to premium market helps. Such difficulties have forced out from the business the small organic farmers.

It is possible that organic farmers market their products directly but it requires more  labour and organisation. Organic food are supplied to supermarket also provide home delivery. Seasonal production and regional markets remain an important objective in organic farming. We have to maintain National Organic Standards Board to decide the criteria of what is organic? International movements (IFOAM) has formulated basic standards to define organic production. Food containing products of gene technology should be labelled, so consumer have an option, Bioethics influences the marketability

of products derived from biotechnology.

It is the consumers who decide on the prospects of biotechnological markets. Organic food should be labelled that consumer products not derived from genetically engineered varieties.

In Pakistan the choices are limited. This is where the “Khalis Food Market” truly stands out as one of the few avenues promoting organic produce and consequently a healthier lifestyle in Pakistan.

Potential for Organic Farming in Pakistan

• If proper planning and fore sighted measures are timely taken, Pakistan has one of the greatest potential among the developing countries.

• Millions of acres of highly fertile and productive-virgin lands under the command of five mega dams Akhori, Bhasha-Diamer, Kalabagh, Kuramtangi and Munda to be built by 2016 at a cost of $ 25 billions can be the potential areas for delineation as ‘organic farming’ areas.

• The ‘organic farming’ will have a direct impact to alleviate poverty by providing large scale employment to unskilled semi-skilled labor.

• Pakistan’s current export earnings from vegetables and fruits to Europe and neighbouring countries stand at 115.6 million dollars during 01. With domestic environment conducive to producing organic vegetables, fruits and livestock products, Pakistan can be introduced as a supplier of organic food items by launching a powerful marketing campaign in international market.

Microsoft’s pricing strategies

Microsoft’s pricing strategies

Microsoft uses “penetration pricing” in order to boost sales and get consumers talking about the product. The products often start at a high price and continue to decrease until the company finds the best price the for the market.

For example

The Xbox One was priced higher than the PS4 when it was first released ($499 compared to $399).

The Microsoft also uses different Product Mix Pricing Strategies like Bundle pricing, psychological pricing and Discount pricing etc. in order to increase its market shares.

·         Bundle pricing

                      Microsoft Corporation bundles the various software applications.

For example:

They bundled Access and PowerPoint with Word and Excel. Also, they bundled their Internet browser with their market-leading operating system etc.

·         Psychological pricing

                   In psychological pricing, Microsoft uses prices cues, that appear to be significantly more affordable, such as $__.999 and $__.995 etc. instead of rounding it off.

For example:

The Microsoft Office 365 Small Business Premium is available in Rs 16,999 and the Microsoft Office Home & Student 2011 for MAC is in Rs 16,674 etc.

 

·         Discounts pricing

                    There are a number of discount programs available to educators, staff and students who are looking to purchase Microsoft products.

For example:

If you are employed by a school, university, or organization that is contracted with Microsoft, you are eligible to receive a 30% discount on Microsoft Office 365 Home or Personal etc.                    

    Thank You

 

SWOT Analysis, EXTERNAL and INTERNAL ENVIRONMENT, SWOT Analysis of Mobilink Pakistan and Ufone

SWOT ANALYSIS

The overall evaluation of a company’s strengths, weaknesses, opportunities, and threats is called

SWOT analysis. It’s a way of monitoring the external and internal marketing environment.

·         EXTERNAL ENVIRONMENT

It includes OPPORTUNITY AND THREAT

·         INTERNAL ENVIRONMENT

It includes STRENGTHS AND WEAKNESSES

OPPORTUNITIES

A marketing opportunity is an area of buyer need and interest that a company has a high probability of profitably satisfying.

 

THREATS

An environmental threat is a challenge posed by an unfavorable trend or development that, in

the absence of defensive marketing action, would lead to lower sales or profit.

 

STRENGTHS

Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on.

 

WEAKNESSES

Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.

 

 

 

SWOT Analysis of Mobilink Pakistan and Ufone

Mobilink Pakistan

Mobilink, Mobile Communications Limited (PMCL), is a mobile operator in Pakistan providing a range of prepaid and postpaid voice and data telecommunication services to both individual and corporate subscribers.

Its head office is in Islamabad, and the current President and CEO is Aamir Ibrahim. The network claims to have been the first GSM-based mobile operator in South Asia.

 

Ufone:

Pak Telecom Mobile Limited or Ufone is a Pakistani GSM cellular service provider. PTML is a wholly owned subsidiary of Pakistan Telecommunication Company Limited. Following PTCL's privatization, Ufone became a part of the Etisalat in 2006.

Ufone is the smallest GSM mobile service provider and least number mobile service in terms of subscriber base of 22 million. It has a market share of 13.5%, least among all four mobile operators.

 

Ø  STRENGTHS

Ufone	Mobilink Pakistan
1: Ability to retain its existing customer base with a high level of customer satisfaction.	1: Strong marketing and advertising
2: Provides international roaming facility with over 150 international operators in 79 countries.	2: Offers mobile services in majority of cities and also in remote area
3: Ufone increased its focus on youth segment , branded prepaid.	3: Powerful brand equity
4: Paid post is also offering black fruit set is useful and tempting for business class.	4: It has been enjoying successful journey in term of revenues, profits and market shares.
5: Ufone is offering the multimedia messaging service(MMS)	5: Offers competitive salaries and benefits to the employees.

 

 

Ø  WEAKNESSESS

Ufone	Mobilink Pakistan
1: Rates on ufone to ufone network is very cheap but other networks, their fees are expensive.	1: Offers high call rates as compared to other
2: Face problems and network is stuck on special occasions.	2: Quality of service is not good in remote areas.
3: Be part of PTCL has to face many problems such as the strike of employees, etc.	3: Not offering attractive SMS packages.
4: Ufone’s franchises are not sufficient to meet the needs of IT customers.	4: The promises made in the advertisement are not fulfilled by company.

 

 

 

 

Ø  OPPORTUNITIES

Ufone	Mobilink Pakistan
1: It should improve voice quality.	1: Low call and massaging rates.
2: Like youth in Pakistan is nearly 50% of the population to ufone can take advantage of demographic and must introduce more services and packages.	2: It can offer the prepaid internet packages to its customers.
3: Must develop some new franchises in remote areas	3: Improve the quality of services in remote areas.
4: Ufone should enter some international calling packages to middle east countries.	4: Educating people about usage of services.
5: It could develop some new and innovative services to attract customers.	5: It should go for joint  venture with banks to offer mobile banking services.

 

 

 

Ø  THREATS

Ufone	Mobilink Pakistan
1: Increasing competition between mobile services provider in country.	1: Facing tough competition from Ufone and Telenor etc.
2: Being subsidiary of PTCL, is also affecting the market value of it.	2: Rapid rise in taxes on telecommunication services.
3: Some government policies adverse to the application of tax on the telecommunication industry will ultimately affect the revenue.	3: Security condition is the biggest threats.
4: Inflation is also becoming a key threat.	4: Inflation devalues the Pakistan currency
5: Day by day declining the number of customers is also a threat.	5: Power outage increases the cost of services due to heavy usage of generators.